The very first email was sent in 1971 by computer engineer Ray Tomlinson. He is credited with inventing many of the conventions we still use today, such as the “@” symbol for addressing emails and the idea of using a mailbox to store emails.Ask any marketer that knows their stuff: Despite being around for 52 years, email still pays BIG!Email remains one of the most effective marketing channels to help you drive engagement, generate leads and convert sales.So, why is email still the king of all marketing channels for reach and ROI?It is insanely cheap. For less than $100 per month, you can keep in constant contact with 5,500+ people. Name another marketing channel that gives you direct access to that many people interested in your brand as often as you see fit for less.You can easily target large audiences with relevant content that resonates with them. It’s an invaluable way to build relationships with current customers while generating new leads.The key to success with any marketing strategy is engaging content. Email provides an excellent platform for creating highly targeted messages that will pique the interest of an audience and encourage them to take action.Using powerful storytelling techniques, marketers can create compelling emails that evoke emotion in their recipients and trigger a desire for the product or service being promoted.Email also allows customers to quickly take action by providing clear calls-to-action (CTAs) within each message. This makes it simple for customers to purchase items or sign up for services without searching elsewhere.And the #1 reason we love it so much? It’s infinitely measurable. The insights you can glean from campaign analytics are !Email remains one of the best ways to engage your target audience and stay top of mind. You must make it part of your strategy for 2023. When done properly, it can be very complex, so if you need help, please reach out!