What hinders consistent growth? Time management is often a challenge for small business owners, as revealed by a survey by Keap which found that 48% of business owners struggle to find time to get everything done.
To achieve growth in 2023, planning and implementing the following strategies can make a significant impact.
Share your brand story
Your brand story is the main way to explain the purpose of your business, and help people understand and remember you and your services. Invest time into creating your brand’s story and vision. This will help you achieve consistency in your marketing and create awareness of who your company is and what sets it apart
How to write your brand story
Creating a brand story that resonates with your target audience and leaves a lasting impression can require both creativity and effort.
Start by understanding the needs and values of your target market, as well as the overall mission of your business. This will help you create a story that appeals to your customers and resonates with their values. It should be concise and straightforward while conveying your mission and goals.
Focus on online marketing
Online marketing should be at the core of your growth strategy in 2023. Investing in digital platforms such as social media, paid ads and content marketing will help you reach a wider audience and generate leads more efficiently and most importantly, more quickly!
What to focus on?
- Social Media Marketing: Social media platforms have become an integral part of people’s lives and businesses are taking advantage of this by creating a strong presence on different platforms. In 2023, it is expected that social media marketing will continue to be one of the top online marketing strategies. Businesses will focus on creating engaging content, building communities, and using paid advertising to reach a wider audience. Platforms like Instagram, TikTok, and LinkedIn are expected to see an increase in usage and should be considered as part of a social media marketing strategy.
- Influencer Marketing: Influencer marketing has grown in popularity in recent years and is expected to continue to be a trend in 2023. It involves partnering with influencers in your industry to promote your brand to their followers. Influencer marketing is effective because it allows businesses to reach a targeted audience, increase brand awareness, and drive sales. Micro-influencers, those with a niche audience, are expected to be more popular in 2023 as they are more relatable and can be more cost-effective.
- Video Marketing: Video marketing is becoming increasingly popular as it is an engaging and effective way to connect with your audience. In 2023, it is expected that video marketing will continue to be a trend as it allows businesses to showcase their products and services in a creative and interactive way. Platforms like YouTube, TikTok, and Instagram are great for video marketing, and businesses should consider using live video, webinars, and other interactive video formats to engage with their audience in real-time.
Overall, in 2023, businesses should focus on creating a strong online presence, building a community and engaging with customers, and using cost-effective and interactive marketing strategies to stand out in the digital landscape.
Analyze the performance of your marketing activities
Keep track of the performance of your digital campaigns. Use analytics to understand what works best and what needs to be improved in order to reach more people and convert leads into customers. This will help you create a successful online marketing strategy that will drive growth over time.
When analyzing a digital marketing campaign, there are several key metrics that businesses should pay attention to in order to understand the effectiveness of their efforts. These metrics include:
- Traffic: This metric measures the number of visitors to your website. It’s important to track traffic because it can give you an understanding of how well your digital marketing campaigns are driving people to your website. You can track traffic using tools like Google Analytics, which allows you to see how many people visit your website and where they came from.
- Engagement: This metric measures how engaged users are with your website or social media channels. Engagement can include things like likes, shares, comments, and click-throughs. By tracking engagement, you can see which types of content are resonating with your audience and what kind of engagement you are getting from different channels. This can help you optimize your content and campaigns for better performance.
- Conversion: This metric measures how many visitors to your website or social media channels actually take a specific desired action, such as making a purchase or filling out a form. Tracking conversions can help you understand which campaigns are driving the most valuable results and which are not performing as well.
- Return on Investment (ROI): This metric measures the overall financial returns of your marketing campaign. It helps you understand whether or not the investments you are making in your marketing campaigns are generating a positive return. By tracking ROI, you can determine which campaigns are providing the best return on investment and make adjustments to improve the performance of underperforming campaigns.
By tracking these key metrics, businesses can gain a better understanding of how their digital marketing campaigns are performing, and make adjustments to improve their results.
Automation is critical to building a steady, sustainable marketing engine, particularly in small businesses where there aren’t enough individuals to handle every task. Use a tool like Zapier to automate mundane tasks like sending out weekly reports, posting repetitive data points in Slack, and managing data. This will free up time for you to focus on growing your business.
Leverage your email list
As you expand your email list and use automation to manage your marketing, you’re on a fast path to real growth. Segment your list and send relevant communications to each segment. Experiment with different CTAs to encourage your audience to take action. Test your calls-to-action so you can keep learning and growing. Be sure to use a powerful email marketing platform like Drip or Klaviyo (we prefer drip, tbh!) that allows you to segment your lists and create automations to target your customers with the right message at just the right time.
Email is NOT dead. It still remains the most powerful and affordable marketing tool available today.
In conclusion, achieving consistent growth in 2023 can be a challenge for small business owners, particularly when it comes to time management. However, by implementing strategies such as creating a compelling brand story, focusing on online marketing, analyzing the performance of your marketing activities, utilizing automation, and leveraging your email list, you can set your business on a path to real growth. Remember to invest time into creating your brand story, use tools like Zapier and Drip to automate mundane tasks, and segment your email list to target your customers with the right message at the right time. Email marketing remains a powerful and affordable tool for businesses, and should not be overlooked in your growth strategy.